ROY

Digital Marketing Executive 07/2018 – 02/2020 Event Junction Pvt. Ltd., Kolkata, India Key Result Areas: Deep understanding of digital marketing and digital production. Proven experience delivering effective and efficient digital campaigns delivering a variety of digital assets, including rich media online ads, microsites and social media applications. Strong understanding of all aspects of the marketing funnel and possess great project management skills to work across multiple teams to achieve success. Performed detailed keyword research on the client’s site by considering the existing SEO reach, competition benchmarking and cross-channel analysis to arrive at targeted keyword sets. Used inputs from this analysis to employ a bottoms-up-approach to forecast the organic opportunity in SERP for the client. Drove continuous efficiency improvement through ongoing A/B Testing, Campaign Optimization, Display Advertising & innovative ideas to generate quality leads. Contributed with presales, sales teams and business development teams on opportunities with clients to enable new business acquisition. Conducted comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggested technical recommendations to the management. Conducted detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization. Conducted in-depth link analysis by evaluating multiple link data points and properties. Categorised the links as positive or negative impact links and create action plans around link building or removal. Oversaw designing aspects (i.e. Facebook Ads, Instagram Ads, LinkedIn Ads, landing pages, social posts and other creatives). Familiar using Adobe Photoshop. Solid understanding of Web Metrics & Digital Analytics with the ability to generate, analyse and interpret data of all types including Marketing Analytics. Collaborated with the Client's Marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share. Proficient with Website Management tools using Google Webmaster & Google Analytics. Delivered error-free and high-quality output on projects in a timely manner